Our collection

our mission

100% Natural

Rugged Nature is an expanding brand of natural cosmetics, and if you haven't tried it out yet, we would invite you to give it a go! Our amazing variety of products are all handcrafted using only the very best 100% natural ingredients such as Shea Butter and Cedarwood oil!

Rugged Nature began in 2018 when as a family we needed an alternative to high street hair products because all of the common brands had perfumes which were causing our asthmatic mother to well.. not be able to breathe. We decided to make our own solution to this problem, so began experimenting with some natural ingredients to make less scented alternatives.

After months of formulating and testing we arrived with some of the first products we still have today, hair waxes made from only a handful of Natural UK sourced ingredients to gain results which are a wonderful natural alternative to the products on the high street.

No Fuss!

Rugged Nature is the perfect men’s grooming range. It’s no fuss, but it still delivers results.

Our products are made with natural ingredients and have simple no nonsense formulations so you can get out of the shower and onto more important things. We know that life doesn’t stop just because it’s Monday morning, so we want to make sure that taking care of yourself isn’t a hassle either. That's why our products work quickly and efficiently and provide long lasting results.

There's also something for everyone so no matter what you need for your everyday routine we've got you covered. We have a plethora of products from shaving soap and beard oil, to hair clay and shampoo, so you can find exactly what you need in one place, and with our variety of kits and accessories its never been easier to look and feel fresh.

Also our plastic free packaging is simple and easy to recycle so you can feel good whilst looking your best.